E-commerceMay 28, 2026Atelier Verde

Atelier Verde — Fixing the empty gallery before a campaign

Campaign day, empty placeholders. A CDN rule was stripping image widths. We patched the loader, warmed the edge and saved the launch.

Next.js ImageCloudflareSanity CMS

99.8%Image load success

0.9sLCP

4 hoursFix time

Atelier Verde's collections page showed blank placeholders on campaign morning. The new CDN rule stripped ?w= params from Sanity images, breaking Next.js Image loader negotiation on both Chrome and Safari.

We patched the custom loader to sign URLs, added a sized preview fallback, warmed the edge cache and shipped with a staged rollout. Traffic spike handled without a single empty tile, and the campaign beat its revenue target by 23%.

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